Lucent (previously named Luna) is an annual creativity fair that aims to promote mental health awareness through art, workshops, talks, and performances. It was collectively organized by local mental health organizations (i.e. Youth for Mental Health Coalition, Silakbo, Tayo;Tayo,and Tala).
As the Creatives Head, I was responsible for designing of the event’s identity and collateral + managing a team of ~5 creatives.
A common thread I noticed in the stories of the mentally ill is that sadness is experienced as “a dark place”. As a response to this, I decided to base the fair’s theme on light. This can convey multiple positive meanings, like hope and warmth. It also represents awareness, which the Philippines needs more of in terms of mental health.
I wanted to give the fair a personally handcrafted look, in order to represent the creativity in the fair and make it seem calm and approachable. This was executed through the use of muted colors and collage art.
The fair’s logo is an eye with a sun as its pupil, symbolizing hope and awareness. I decided to have both the icon and logotype hand-drawn to help convey the personal look.
Compared to its iteration last year, Lucent Fair was much more successful. Key success metrics include the following: