All-kill: (n.) when a song reaches #1 in all realtime charts.
Allkill Apparel was a mockup clothing brand that created minimalistic clothes inspired by Korean culture and aesthetic. Tired of the typical jersey shirts that defined K-pop fan merchandise, I created this brand as a design experiment. I designed the brand’s identity and collateral, along with its first collection. I also shot and edited the photos released.
The brand’s first collection, “21st Century”, was inspired by BTS’ set list in their “The Wings Tour”. The collection’s name was taken from the song “21st Century Girl”.
Unfortunately, due to lack of preorders, only the Spring Day ringer t-shirt and the black You Never Walk Alone crewneck were printed.
DP (top left), teaser (top right), cover photo (bottom)
You Never Walk Alone crewneck (top), Spring Day Ringer T-shirt (bottom)